What the frick is wrong with the dodos in ad agencies now. They apparently decided to trash their primary school grammar lessons. Bad grammar is cool now...apparently.
Case in point. Samsung with 'Next is what?'. Who exactly is doing the copyrighting these days? Master Yoda?
When Apple started out with 'Think Different' eons ago, it was cool.(How could it not?) Microsoft perverted the idea with Zune's 'Welcome to the social'. (Huh???). Adidas has 'Impossible is nothing'....
Bat droppings are their ideas.
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